Salisbury is a place of great life and energy. Salisbury is vibrant and connected and is a place where fascinating conversations and ideas flow.
To celebrate all of this, we have developed a contemporary and original new Salisbury marque.
This pioneering brand project has been designed to help the city confidently tell its story to the world and stand out from all the other cities competing for visitors and investment.
Inspired by the stonemasons that chiselled and crafted the stones that built the city 800 years ago, the angular characteristics of these stones have informed the shape of each of the letters in the word Salisbury. They were co-created using talented young designers from Wiltshire Council.
The letters come together to create a contemporary and original marque. A marque that reflects the ambition and creativity of Salisbury.
Find out more about Salisbury's branding project here.
Each letter has been crafted using a different part of the fascinating story of Salisbury...
S reflects the patterns created by the Wiltshire College Design students inspired by the Chequers planning layout of medieval Salisbury.
A echoes the shapes of local art, demonstrating the importance of art, in its many forms, to the city.
L mirrors the beams and patterns of the Tudor building frontages in Salisbury city centre.
I takes inspiration from Salisbury’s famous cathedral spire.
B is shaped from the medieval arches seen across the city like the twin arches on the side of St Thomas’ church.
U is inspired by the outline of remains of the cathedral at Old Sarum as seen from the sky.
R comes from the RAF roundel on the wings of the “Secret Spitfires” built in Salisbury in WW2.
Y is formed of the pillars and arches at the Cathedral.
